Patagonia is telling its customers that its wetsuits are now recyclable. After years of making the design eco-friendly, Patagonia designers have been on a mission to recycle wetsuits. This year, with the help of Bolder Industries, a Colorado-based company focused on developing circular solutions for rubber and plastic products, they found a way to extract carbon black and reuse it for future wetsuits. It is the culmination of its circular approach. Patagonia’s comprehensive repair program allows customers to have a product mended for free at any store. Lightly used items can be resold on the brand’s secondhand site, Worn Wear. Patagonia also upcycles fabric scraps and damaged clothing into new products in its ReCrafted program.

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