This Barbie carries a white and red cane with a marshmallow tip and wears sunglasses on her head to provide additional eye protection. The doll’s clothes have been designed using tactile fabric, such as a satiny blouse and a textured ruffle skirt, and have brightly colored hook fasteners to make swapping them more accessible, while the packaging features braille writing. To create a doll that is both accessible and faithfully depicts individuals with sight loss, Mattel worked with several charities including the AFB and the Royal National Institute of Blind People (RNIB). “Barbie is all about joy – about discovering and understanding the world through play – and it’s wonderful to think that children with a vision impairment can now play with a Barbie that looks like them,” said Debbie Miller, director of customer advice and support at the RNIB.

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