Photo: Ikea
Swedish furniture brand IKEA has created a peer-to-peer resale platform called IKEA Preowned as part of its aim to become a circular business by 2030. The secondhand marketplace, which allows people to buy and sell preloved IKEA products, is being trialled in Madrid and Oslo until the end of the year. The marketplace allows sellers to list their furniture and homeware by uploading photos and setting a price. IKEA would then use AI to pull in data from its own database and back catalogue. Buyers can pick up their purchase from the seller, who has the choice of being paid directly or receiving an IKEA voucher with 15% additional credit. The marketplace also lets people order spare parts, removable covers and wood stains to refresh their furniture. IKEA Preowned expands on the company's existing buy-back program.
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