Photo: Yereth Rosen/Alaska Beacon
Alaska grocery shoppers on average are willing to pay $1.90 extra for a head of lettuce if it was labeled as “Alaska Grown,” and that premium jumped to $3.31 on average when shoppers were given information about locally grown products’ benefits. The study is based on surveys and interviews of shoppers at Anchorage grocery stores and farmers markets, done by University of Alaska Anchorage students in 2018. The Alaska Division of Agriculture’s annual Alaska Grown $5 Challenge program, a summer and fall campaign, encourages residents to spend at least $5 a week on locally grown food.
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