Photo: Andrea Piacquadio/Pexels
As large numbers of renters have a hard time finding affordable places to live and growing numbers of older adults with space in their homes need extra income and companionship, one solution tackles both: intergenerational home-sharing. But persuading older adults that it's both safe and advantageous to share their home via an app can be a challenge. Nesterly, a technology-driven home-sharing marketplace, offers lessons. It relies as much on referrals from nonprofit organizations, including senior service providers and city agencies, as on digital ads. An experienced gerontology social worker leads its customer service team, and a special log-in system for co-account holders allows relatives or trusted friends to help operate seniors' accounts.
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