Four months since it launched, -- billed as a socially conscious alternative to Amazon -- has generated £1 million (about $1.4 million US) in profit for independent bookshops in the UK, the website recently announced. was launched in the US a year ago and in the UK in November; it allows booksellers to create a virtual shop front and handles the customer service and shipping for them. Since November, more than 200,000 UK customers have used it, generating sales of £5m (almost $7 million) and profit of £1m for the 410 independent bookshops signed up to it. The website’s UK managing director Nicole Vanderbilt said, “We are in this to ensure that indie bookshops continue to exist and thrive in a world where consumers are increasingly buying online.”

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