Roberto Novo has styled the hair of a constellation of stars, from singer Britney Spears to supermodel Naomi Campbell. But during the pandemic, he has turned his talents to the heads of lesser known, older New Yorkers -- and he has done it for free. The Argentina-born stylist welcomes them to his Manhattan apartment or visits them in their homes. His two French bulldogs keep everyone company. He calls his initiative “Free Haircut and Puppy Love.” One elderly client said, “I’ve just been so deeply lonely during the [pandemic]. I feel a lot better, actually.” Novo loves the way he can bring joy to clients through his work, saying, “The power that we have with the scissors to bring happiness…it doesn’t matter what age you are, it’s incredible.”

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