Tom Kerridge was a hungry teenager long before he was a top chef; after he’d played back-to-back rugby games over the weekend, his mom -- who held down two jobs to keep the family afloat -- always had a Sunday roast ready for him and his brother. From his council estate beginnings, he has gone on to find television fame and cooking success, but memories from his childhood kitchen remain fresh – as his new, youth-focused cooking campaign clearly shows. Kerridge has teamed up with Manchester United and England football star Marcus Rashford to launch Full Time Meals, a 12-month series of cook-along videos, published weekly on Instagram and Facebook. The initiative grows out of Rashford’s groundbreaking work to challenge child poverty – a condition now reckoned to affect more than 4.2 million children across the UK.

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