A casual question from a fan got Matthew Fraase thinking about how fans could use football rivalry between North Dakota State and James Madison universities as a fundraising opportunity for the community. The rivalry, which grew into a wider national campaign, raised $13,100 for Central Cass Treehouse, a nonprofit based in Fargo, North Dakota, which helps students with school supplies and food baskets, and $6,800 for the Great Plains Food Bank, allowing it to provide nearly 21,000 meals across the state. JMU and NDSU fans support each other as friends despite the bitter rivalry on the field, Fraase says. While the Bison were victorious in the semifinals game, funds rolled in for both charities days afterwards. The fundraiser also attracted donations from other Football Championship Subdivision programs around the US and spread awareness for those charities.