In France, ads urging people to buy the latest Peugeots or Renaults will soon also urge viewers or listeners to walk or bike instead. As of March, French automakers must include messages that encourage viewers to seek more environmentally friendly travel alternatives. They can choose between three messages: “Consider carpooling,” “For short trips, opt for walking or cycling" or “Use public transportation for everyday trips.” At the end, auto advertisers must affix a hashtag “#SeDéplacerMoinsPolluer” — or #MovePolluteLess. The requirement will apply to ads distributed on radio, television, in theaters, on the Internet and on big screens as well as to print ads.

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