Google is giving Europeans new options to reject tracking cookies -- including a "Reject all" button along with its "Accept all" button. Earlier this year, France’s data protection agency CNIL fined Google €150 million ($170 million) for using confusing language in cookie banners. While users could accept tracking cookies with a single click, they had to click through various menus to reject them all. The launch started in France and will be extended across the European Economic Area, the United Kingdom, and Switzerland, Google says. The European Center for Digital Rights says that 90% of users click to accept all cookies, but only 3% actually want them.

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