Gwendolyn Stulgis wanted a long-sleeve lace wedding dress with a beaded train, but her dream dress was far beyond her budget at $3,000. She decided to splurge. Yet, she also decided that, after her wedding, she would gift it to a bride-to-be who otherwise couldn't afford a gown. On social media, she specified the recipient should have a wedding date within a few months and must agree to dry-clean and pass on the dress to another bride, creating an ongoing chain. She passed along the dress in person to the lucky winner, Margaret Hyde of Portage County, Ohio, who is getting married in October. Stulgis created a Facebook group called Shared Dream Dresses. In the four weeks since the group launched, more than 2,100 members have joined and roughly 100 brides have received a dress.

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