Photo: Maria Lin Kim | Unsplash
In Denmark, Too Good To Go, a private company launched in 2016, is trying to eliminate food waste. It offers a digital platform where food businesses offer food approaching its expiration date in "magic bags" at a third of its original cost. Consumers can then use the app to find businesses that sell such bags. Too Good To Go takes a 25% commission on each sale with the rest going back to the original retailer. "You don’t really know what food you’re going to get, but you know it’s all perfectly edible food that was otherwise going to waste," said co-founder and director Jamie Crummie. Crummie claims the company has saved more than 11 million "meals" in Denmark alone—equivalent to almost two bags per citizen. Nearly half of those came from supermarkets. The company has now expanded across 17 countries in Europe and North America.
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