Debra Prinzing is the founder of Slow Flowers Movement; she has set out to raise awareness about the truth behind pretty blooms. She and her colleagues want the floral industry and its clients to embrace local, seasonal, and sustainable flowers, grown without pesticides and under fair conditions for the workers. Buyers who want to know the source of their bouquets can search the Slow Flowers Directory, which lists hundreds of local flower farmers and florists that are part of the “farm to vase” effort. Prinzing has noticed that the pandemic has given the slow flowers ethos a boost, and more local food farmers are offering bouquets from their fields in farmers markets. “More people decided to grow flowers or vegetables themselves or buy locally. Even if people don’t care about the toxins in flowers because they don’t eat them, many care about supporting their local economy, the mom-and-pop shops,” she said.

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