"We began by looking at why companies such as Uber and Lyft were so attractive in their offerings, and what it was that they focused on in terms of customer experience, and how could we be able to compare to that?" said Rani Narula-Woods, creator of Los Angeles' Metro Micro. It's like a door to door ride share, using 10 seater buses, and it costs $1. But it is public transportation, known as micro transit, that went viral after comedian Adam Conover made a TikTok. The on-demand rideshare service is 'hyper-local', focusing on short local trips within several zones in LA County, using small vehicles as a fast, safe and convenient option for quick trips around town. Micro is part of Metro's family of services, designed hand-in-hand with its NextGen Bus Plan.

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