As the World Health Organization marks "World No Tobacco Day" this week, Sweden, which has the lowest rate of smoking in the European Union, is close to declaring itself "smoke free" – defined as having fewer than 5% daily smokers in the population. Many experts give credit to decades of anti-smoking campaigns and legislation, while others point to the prevalence of "snus," a smokeless tobacco product that is banned elsewhere in the EU but is marketed in Sweden as an alternative to cigarettes. Whatever the reason, the 5% milestone is now within reach. Only 6.4% of Swedes over 15 were daily smokers in 2019, the lowest in the EU and far below the average of 18.5% across the 27-nation bloc. Figures from the Public Health Agency of Sweden show the smoking rate has continued to fall since then, reaching 5.6% last year. "We like a healthy way to live, I think that's the reason," said Carina Astorsson, a Stockholm resident.

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