Izzy Wheels, a company founded by Irish sisters Ailbhe and Izzy Keane, is transforming wheelchairs into fashion statements. They collaborate with famous designers to create award-winning wheel covers that allow wheelchair users to express their personalities through disability fashion. The company aims to empower wheelchair users and change the perception of wheelchairs from purely functional objects to friendly and stylish accessories that spark conversations. The idea originated when Ailbhe and Izzy were children and decorated Izzy's wheelchair for special occasions. The concept gained popularity when a video featuring their designs went viral, and since then, Izzy Wheels has collaborated with numerous artists, designers, and brands, including Barbie, Hello Kitty, and Disney. The company's mission is to challenge negative associations with wheelchairs and promote artistic self-expression while raising funds for disability charities.

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