Almost a year into running Me Enloteces, a vibrant pink elote pop-up selling Mexican street corn in North Texas, Aidee Del Villar has a message for female entrepreneurs: "You gotta fight for your dreams, because nobody else is going to do it for you." The 31-year-old entrepreneur has lived in Texas for six years with her husband Jesus Perez, whose family ran paleterias -- ice-pop stands -- back in Mexico. But elote, freshly cooked corn kernels topped with mayonnaise, sour cream, cheese and hot sauce, is her favourite. She hss an array of toppings, including her own homemade guajillo chili hot sauce and a blend of three different Mexican cheeses. She uses big box retailers for commercial ingredients like chips and mayo but supports local, Hispanic-owned suppliers for corn, which she boils on-site so it's always fresh.

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