In the quaint town of Lostwithiel, England, a local doctor's office took a creative route to find a new family physician. When a well-loved GP announced retirement, Lostwithiel Medical Practice released a viral music video, appealing to doctors near and far, and attracting over 2 million views. Amid responses from locations as diverse as New Zealand and Alaska, they found their perfect match closer to home. Dr. Bethan Woodfield, a Lostwithiel native, responded to the call and is now serving the community. Pleasantly surprised by the reach of their creative recruitment strategy, Dr. Justin Hendriksz said, "We finally have the doctor we've wanted and she's doing really well." Echoing the spirit of the unique community, Dr. Woodfield added, "The sense of community is amazing, everyone I feel goes above and beyond for patient care."

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