Plant-based nutrition brand Complement has announced that it’s launching a new no-purchase necessary campaign to help feed children this holiday season. For the past year, the brand has donated one meal for every product bought on its website. For this new campaign, however, you don’t need to buy anything. All you need to do is sign-up to Complement’s newsletter with your email address. With every email submitted between November 19 and December 25, one plant-based meal will be donated. The meals will be given to kids and families who need them most. “It’s a simple act with a profound impact. There are countless children in developing countries who lack access to basic necessities like food and clean water. Our initiative is about coming together as a community and sharing our blessings with those who need them most,” said Matt Tillman, CEO of Complement.

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