Holly Tucker, founder of shopping website, Not on the High Street, and ‘curated marketplace’ Holly & Co, is spearheading an alternative to Black Friday and sharing tips on making the festive season more joyful. She launched Colour Friday three years ago to encourage the nation to ‘vote with their money for the kind of world we all want to live in’ by supporting small businesses. A free Colour Friday content kit helps small businesses spread the word. In terms of Christmas, she wants to help reclaim the joy that’s often lost for women who take on the lion’s share of the work. She suggests holding on to jobs you really want to do, delegate the rest, and have honest conversations about the invisible labor involved so those around us can help as often as they want to. And to buy from small businesses when possible.

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