Photo: Palu Malerba | Pexels
Every year, from Christmas Day to New Year's, Patagonia closes its stores and the entire company gets the week off with pay. "We're out for the holidays so our employees can spend time with loved ones and chase some much needed fun," it said. "We'll be back on January 2nd, hopefully with sore legs and a few great stories." Patagonia has built a culture where the people who work there are the type of people who very much would go off on an adventure over the holidays, and that's a valuable lesson for every company. If your brand is the way people feel about your company, your culture is how your employees feel about it. And that might be the single most important thing to understand about taking care of your people--after all, you don't get to decide how your people feel, you only get to decide how you treat them.
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