Photo: Annelies Geneyn | Unsplash
Over the last three years, HarperCollins’s designers have put their skills toward a new mission: saving paper. In an effort to reduce the carbon footprint of each book, they’re tweaking fonts, layout, and even the ink used. The goal is to pack more into each page, while ensuring that the pages are as readable as ever. So far, these subtle, imperceptible tweaks have saved 245.6 million pages, equivalent to 5,618 trees. “When we experimented with these fonts, we realized they weren’t a limitation at all. It was simply a different approach that didn’t sacrifice aesthetics. Now, our designers are constantly questioning how we do things and thinking about ways to make things more sustainable,” said Tracey Menzies, HarperCollins’s VP of creative operations and production.
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