A new train ticketing startup in the UK offers even more green incentives to travel by rail. Trainhugger pledges to plant a tree for every journey booked through its website. This is a really easy way for people to change their behavior and become greener, without it costing them any more, said Trainhugger CEO and founder Ed Caldecott. If you're planning a trip, book your train ticket with us and we'll plant a tree in your name. The company has joined forces with the Royal Forestry Society and the Royal Scottish Forestry Society to optimize the planting. Just 1 percent of the 1.8 billion journeys made by train in the UK in 2019 would result in 10 million extra trees being planted.
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