Marc Wilkinson, owner of a pizza place in Edinburgh, has a big plan: he is offering free pizza to everyone who lives in Edinburgh during the month of January. "I'm very happy with my plan because it's a win, win, win for everyone," he said. "The customers benefit, the suppliers benefit and my team of chefs benefit as it gives them more hours of work. He estimates that his plan will cost him about £12,000. And he hopes that those who accept the offer will pay it forward in their own way. 

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