Photo: Hubbub
The Neat Streets campaign, which cut litter by up to 75% per cent in Bournemouth, England in the summer of 2021, won gold for the best campaign of the year at the Global Good Awards 2022, which honours businesses, NGOs and charities that achieve practical, real-world impacts in sustainability. Hubbub, an environmental charity that uses behavioral change research to tackle littering, designed the campaign using data from a six-month litter survey done by environmental monitoring company Ellipsis Earth. Neat Streets used yellow and silver disco bins that played ABBA whenever someone deposited litter, glow-in-the-dark bins in unlit spaces, and 'ballot bins'. Cardiff and Glasgow councils have asked Hubbub and Ellipsis Earth to run similar campaigns, and they are working with the local authority in Bristol to develop entirely new waste management strategies
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