I Love Books, which aims to end illiteracy by ensuring that all children have access to books, has donated more than 3,000 books to elementary school students in three Kentucky cities -- Louisville, Lexington and Hazard. Through selling apparel and accessories, the social impact organization is able to provide new books to youth by investing half its net profits in books and literacy programs. I Love Books hosts an interactive giveaway called #booksgiving, partnering with schools and nonprofits to provide books on a quarterly basis. For one of the first giveaways, more than 300 children from the Promise Academy at William Wells Brown Elementary got their own copies of LeBron James’ I Promise, which is read at the school each morning. I Love Books also hosts a program called B.A.M., combining books, art, and music.

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