Photo: Walk It Back
Craig Cohon will turn 60 as he ends his pan-European "Guilt Trip" in Istanbul on World Environment Day. The former executive for Coca-Cola and Cirque du Soleil began walking the 4,200 kilometers in January as part of the Walk It Back campaign, speaking to community leaders, CEOs, journalists and others about carbon removal along the way. During COVID reflections, he discovered his lifetime carbon footprint was 8,147 tonnes. So he also has dedicated its value -- $1 million -- to 10 technologies working to capture carbon. "People like me need to be part of the solution and not wait around for the next generation to shame us," Cohon says. "I have created part of the problem and I want to help solve it." Emily Benson, advocacy lead for Walk It Back, said the goal is to draw focus to carbon capture, which "will be the next frontier tackling climate change."
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