Photo: Mika Baumeister | Unsplash
Residents of the Swedish city of Linköping have a truly astonishing array of options if they decide to lead more sustainable, social and community-oriented lifestyles. They could borrow seeds from a library and learn how to plant them at free urban gardens or rent a free kayak, visit an outdoor gym, or finish their day browsing second-hand goods in a local store. The problem: there is just no way people can be aware of most of these options. That’s why the municipal authorities have decided to get involved and lend a hand with the creation of a “smart map,” which is available on the city’s website. The digital tool marks all the activities, businesses and organizations involved in the social and sharing economies and the places where they can be found. “It’s about making visible initiatives and an industry that may not have much marketing muscle. Hopefully the smart map can lead to the birth of new circular business ideas, that we increase participation in the sharing economy and promote a sharing culture,” said Sandra Viktor, project manager for Klimatneutrala Linköping.
|
|
More:
