For five years, thousands of people have been spending each Wednesday evening with a wildly popular social media science challenge, #FindThatLizard. Earyn McGee, a 27-year-old herpetologist, posts an image of a camouflaged lizard on Twitter and Instagram and players try to find it. McGee, who uses the Twitter handle @Afro_Herper, aims to make scientific and environmental work accessible to a more diverse range of people through #FindThat Lizard, the group Black AF in Stem, which she co-founded in 2020, and other projects such as a program to encourage middle-school-aged Black girls to pursue careers in natural resources. “The people who are doing the research influence the types of questions that get asked and how we go about trying to answer those questions,” she says. She has more than 60,000 followers on Twitter and Instagram, a testament to her reach.