Photo: Jan Golden | Age-Friendly Vibes
Birthday cards making fun of people for getting older are so common that many people don't think twice about them. But Sara Breindel, co-director of a Denver-based anti-ageism campaign dubbed Changing the Narrative, was dismayed by "the racks of birthday card options that mock older adults as weak, deaf, forgetful and crabby." The group created a contest asking artists to design birthday cards with a more "age-positive" approach. Designers living in states across the US responded to the challenge, creating cards that send a powerful message. This article shares some of their inspiring stories, including that of Jan Golden, 62, a volunteer who helped judge the entries. Now her company, Age-Friendly Vibes, is also creating cards that flip the script to change how we talk about aging. "People are ready to hear a different message," she says.
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