Daisy Greenwell, her husband Joe Ryrie, and friend Clare Fernyhough spearheaded Parents United For a Smartphone Free Childhood, which has become the hub of an exploding movement of parents across the UK. A WhatsApp group Daisy and Clare created to support each other on smartphone refusal, maxed out on WhatsApp - twice - after Daisy posted about the group on Instagram. Thousands of parents from all walks of life wanted to share their experiences and work to come up with a solution. After three weeks, there is a Smartphone Free Childhood WhatsApp community in every UK county and thousands of local school groups within those.

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